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Working close to home, not in it. Daybase is an on-demand, flexible workspot designed for the future of work.
"Your schedule shouldn't be dictated by a long commute (or how many outlets are at your local cafe). We're building Daybases near where you want to live, not where you have to work."
We worked with Daybase to create social content and strategy with their marketing team and work on community management and growth.
Consistent brand image for social channels
Video content exploration in the form of Reels
Consistent content schedule
Increase in social followers
The content created had an overall theme of empowering the remote and hybrid worker. It was important to have a different content strategy for the designated platforms (Instagram, Twitter, and LinkedIn) and create content that was different from other coworking spaces.
While most coworking spaces highlighted the spaces themselves, we wanted to highlight the worker journey and the workday.
Half of the first round of monthly Reels performed well, with over 15k view average. The next round of monthly Reels resulted in over 78k impressions for Instagram. We more than doubled the amount of Twitter followers and gained attention from LinkedIn influencers for the content shared.
Find your base, own your day.
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